Campaign Design / UI Design

2024

Alberta Taiwanese Culture and Commerce Society

Design_Afu Hsu / Project manager_Jessy Fan

Calgary Bubble Tea Festival 2024 is a vibrant event dedicated to promoting Taiwanese culture. The festival features a diverse range of activities, including Taiwanese cuisine, traditional cultural showcases, music performances, and traditional crafts, allowing participants to fully explore the birthplace of bubble tea. The festival's branding centers around elements of Taiwan, incorporating its rich landscapes and unique flora and fauna. The design is playful and lively, with bright colors that evoke the spirit of summer, creating an atmosphere of warmth and joy.