Brand Identity

2024

Hotel Ever Spring

Director_Jay Tu / Design_Afu Hsu / Interior design_Void Made

The Hotel Ever Spring in Penghu opened its doors in 1986 and has since been passed down through three generations. It provides travelers with warm and hospitable service, along with itinerary recommendations based on years of experience. After many years have passed, to attract a new generation of travelers and explore more markets, the Ever Spring Hotel needs a more international and innovative brand image. Following comprehensive market research and audience analysis, we understand that the hotel should actively expand its reach to international travelers and reinforce a sense of stability and security associated with the hotel's image. Visually, we have captured the heritage of the old Ever Spring Hotel brand, combined with the maritime elements of Penghu, creating a brand image resembling stacked waves. We have extended this concept to establish a clean and clear visual identity for the brand.