Campaign Design

2024

KCCA

Design_Yi Yi, Hua Hua, Afu Hsu

This main visual for KCCA's children's workshop centers on the themes of diversity, creativity, and approachability. Inspired by the tools used in the workshop, the visuals are simple and welcoming, aligning with the theme “Make Everything Art.” The color palette draws from the familiar hues of colored pencils, beginning with 12 colors and expandable as needed. To add a playful, recognizable touch, I designed a mascot, “Little k,” representing both KCCA and “kid.” Modeled after the KCCA logo’s red rooftop, Little k brings energy and invites children to explore the workshop's story.