Brand Identity / Illustration

2022

Photoshock

Director_Jay Tu / Design_Afu Hsu

PHOTOSHOCK is a specialty store focusing on antique cameras and related products, expressing a passion for photography through a laid-back and whimsical visual style. The logotype draws inspiration from vintage Japanese teahouse brands from bygone eras, blending seamlessly with contemporary vector illustrations to craft a nostalgic ambiance that aligns with the aesthetic preferences of today's individuals.