Brand Identity

2022

Seven Tea House

Director_Jay Tu / Design Manager_Henry Lin / Design_Afu Hsu

Seven tea house was born in the Alishan tea region, inspired by the saying "Pour tea to seven-tenths, leave three-tenths for friendship." This concept emphasizes leaving space to cherish relationships. The brand promotes a simple, relaxed tea-drinking lifestyle, integrating Taiwanese imagery and tea culture, and highlighting the spirit of tea in everyday life. Using the 7:3 ratio as the foundation for our logo design, the simple and understated style puts the focus on the product itself, reflecting our brand's essence of simplicity, everyday life, and relaxation.